Here’s a question: when did creativity become synonymous with compromise? Did it happen during the last decade, when platforms like Fiverr sprung up to give creatives the opportunity to undercut each other at every turn? Did it happen back in the 1950s, when early TV shows were forced to integrate conspicuous product placement into all their programming? Did it happen during the cultural Renaissance of the 1500s, when wealthy patrons would commission the services of artists solely to get an advantage in their ongoing class war?
In truth, creatives have been compromising for as long as art has been entangled with commerce. Yet, when you look back throughout history, the most accomplished figures are those who’ve fought against this expectation at every turn.There’s Jerry Seinfeld, who refused to take network notes on his way to creating the most beloved sitcom of all time. There’s Daniel Day Lewis, who stayed in character as Abraham Lincoln for months on his way to winning an Academy Award. There’s George R.R. Martin, who refused to let HBO rush his greatness, and was widely vindicated when the world at large was underwhelmed by the subpar Game of Thrones finale. The examples are countless.
Still, despite all this evidence, creatives in every field, from graphic designers to animators, are asked to compromise constantly. We’re asked to “make it work” on unrealistic budgets; to “turn projects around” on unrealistic timelines; to adjust our visions based on “gentle feedback,” and more.
Realistically speaking, give and take is always going to be a part of the process, but “making your creativity unforgiving” means knowing which battles you can’t lose. Know your worth, know your process, know your vision, and know that everyone involved gets better results when you’re given the necessary space to respect them.